Our purpose

Helping you build trust with your customers.

Increase consumer acceptance of insects as food and feed.

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Marketing

Marketing is our core expertise. Our ultimate goal is to help you build a solid brand awareness and trust with your target audience, whether consumers, pet or livestock owners.

Research

Our branding and marketing strategies are carefully tailored, based on research from scientific journals such as the Journal of Insects as Food and Feed.

Passion

The quality of our work is driven by our passion for the insect industry and our deep personal beliefs in the solutions it can bring to the agribusiness world.

Preventing food and feed neophobia

How it started

I stumbled across this industry whilst writing my Master's thesis, "Tackling The Insect Disgust Factor." 

Immersing myself in studies on insects as food and feed and interviewing a dozen industry pioneers, I developed a deep passion for the insect industry. 

Understanding the challenge to increase consumer acceptance of insect products, I decided to use my marketing experience to help insect protein companies make their products go mainstream.

Aligned with SDGs

Get in touch

Let's create a compelling story for your insect business together. Contact us for more details about our branding service!